• 1. Develop and Implement Strategy: • Create and execute a data-driven social media strategy that aligns with the company’s marketing goals. • Identify target audiences and tailor content to engage them effectively. • 2. Content Creation: • Produce engaging content (visual, written, and video) showcasing travel destinations, tips, and services. • Manage a consistent posting schedule to maintain an active and engaging social presence. • 3. Community Management: • Respond promptly to comments, messages, and reviews across platforms to build and nurture a loyal online community. • Monitor conversations and trends related to travel and tourism to enhance audience engagement. • 4. Campaign Execution: • Plan and execute social media campaigns to promote travel packages, offers, and services. • Collaborate with the marketing team to support seasonal and thematic campaigns. • 5. Analytics and Reporting: • Track and analyze key performance metrics using tools like Google Analytics and native platform insights. • Prepare regular performance reports and make data-driven recommendations for improvement. • 6. Collaboration: • Work closely with the design and content teams to ensure cohesive brand messaging. • Partner with influencers and travel bloggers to amplify brand reach and credibility. • 7. Trend Spotting: • Stay updated with emerging social media trends, platforms, and best practices in the travel and tourism industry.

• Bachelor’s degree in Marketing, Communications, or a related field. • 3+ years of experience in social media management, preferably in the travel/tourism or lifestyle industry. • Proven track record of growing brand presence and engagement on platforms such as Instagram, Facebook, TikTok, Twitter, Pinterest, and LinkedIn. • Strong creative skills with proficiency in design tools (e.g., Canva, Adobe Suite) and familiarity with video editing software. • Excellent written and verbal communication skills. • Analytical mindset with the ability to interpret data and adjust strategies accordingly. • Passion for travel and storytelling.

To apply for this job please visit https://www.brightermonday.co.ug/listings/social-media-manager-6d4k0v.