• Content creation and scheduling: Develop engaging content for social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc., including text, images, videos, and graphics, and schedule posts according to a content calendar. • Community management: Respond to comments, messages, and mentions promptly, addressing customer inquiries and concerns while maintaining a positive brand voice. • Social listening: Monitor online conversations related to the company, industry trends, and competitor activity to identify potential issues and opportunities for engagement. • Analytics and reporting: Track key performance indicators (KPIs) like reach, impressions, engagement, and conversions on social media platforms to analyze campaign effectiveness and identify areas for improvement. • Campaign execution: Develop and implement social media marketing campaigns aligned with overall marketing objectives, including promotional offers, contests, and influencer collaborations. • Brand consistency: Ensure all social media content adheres to brand guidelines, tone of voice, and visual identity. • Trend analysis: Stay updated on emerging social media trends and platforms to identify potential opportunities for brand engagement.

• Strong writing and communication skills: Ability to craft compelling and engaging content that resonates with the target audience. • Visual design skills: Basic understanding of graphic design principles to create visually appealing content. • Social media platform expertise: Proficiency in using various social media platforms and their features. • Analytical skills: Ability to interpret data and metrics to inform decision-making. • Customer service skills: Excellent communication skills to effectively manage online customer interactions. • Marketing knowledge: Understanding of marketing principles and strategies to align social media efforts with overall marketing goals.

Please send your CV to info@imkconsultants.com