• Opportunity Assessment including Market potential study, customer service analysis, and in-trade execution. • Resourcing and allocation of sales representatives. • Sales Planning and Execution: development of Quarterly / Monthly Sales Plan, Volume and market share gaps and trends, in-trade audits, implementation of Promotions, customer negotiations and consolidation of competitor activities. • Financial control in line with channel requirements. • Information Systems fully utilized and maintained in line with Company Information Protection Policy. • Sales measurement including Rep KPI progress monitoring, Consumable and non-consumable assets control and Post evaluations conducted. • Marketplace competitiveness: Customer service ethos and relationships, development, and management of corporate image. • Sales Administration: Sales Rep reports analyzed for action and Weekly / monthly reports compiled. • Performance Management implementation and employees (subordinates) development.

• Good communication skills, both verbal and written. • Goal driven and assertive. • Good self-management skills. • Consulting / Negotiating skills. • Excellent leadership, managerial and supervisory skills in a role that requires continuous creativity and innovation. • Excellent interpersonal and presentation skills. • Minimum Requirements: • A minimum of a university degree in Sales, Marketing, Business Administration, or a related field. • At least 2–3 years of proven experience in a sales or territory management role, preferably within the FMCG industry. • Must possess a valid drivers’ license with a clean driving record. • Familiarity with the FMCG Industry. • Proficient in MS Office Suite (Excel, PowerPoint, Word) and experience with CRM or sales tracking systems. • Familiarity with trade marketing principles and in-trade execution best practices. • Strong understanding of financial metrics related to sales (e.g., ROI, revenue growth, margin management).