Position: Sales Executive – Mid-Tail Trade
Department: Sales & Marketing
Reports to: Sales Manager
Duty Station: Field-Based – Assigned Territory
Employment Type: Full-Time
ABOUT US
DECK GLOBAL LIMITED is a growing manufacturing company dealing in Crystal Pack plastic
products. We are seeking a dynamic, results-driven, and customer-focused professional to join our
Sales Team as a Sales Executive – Mid-Tail Trade.
JOB PURPOSE
The Sales Executive will be responsible for driving sales growth, expanding market penetration, and
increasing distribution of Crystal Pack plastic products within assigned Mid-Tail Trade accounts
through effective customer acquisition, account management, route execution, and achievement of
sales targets.
KEY DUTIES & RESPONSIBILITIES
• Execute sales plans to achieve assigned sales volume, revenue, and distribution targets.
• Develop and maintain strong relationships with wholesalers, retailers, distributors, and other
trade customers.
• Identify and onboard new customers to expand market coverage and product distribution.
• Conduct regular customer visits to ensure product availability, visibility, and customer
satisfaction.
• Generate, follow up, and convert sales opportunities into sustainable business.
• Monitor customer orders, stock movement, collections, and account performance.
• Ensure timely replenishment and appropriate stock levels across assigned accounts.
• Execute trade promotions, merchandising activities, and product launches in line with
company standards.
• Monitor competitor activities, pricing, customer trends, and market opportunities.
• Coordinate with internal teams to ensure timely order fulfilment and service delivery.
• Prepare accurate daily, weekly, and monthly sales and market reports.
• Resolve customer concerns promptly and maintain strong customer relationships.
• Ensure compliance with company sales policies, procedures, and commercial standards.
• Perform any other duties assigned by the Sales Manager.

KEY PERFORMANCE INDICATORS
• The successful candidate will be expected to:
• Achieve at least 95% of monthly, quarterly, and annual sales targets.
• Achieve at least 95% collection of customer payments within agreed credit terms.
• Maintain overdue accounts below 5% of total outstanding receivables.
• Maintain 95% product availability across assigned outlets.
• Achieve 90–95% territory and customer coverage.
• Recruit at least 10–15 new active customers per quarter.
• Contribute to 15–20% annual growth in distribution outlets and active trading accounts.
• Maintain 90–95% compliance with merchandising and trade promotion standards.
• Submit 100% of required sales and market reports on time.
QUALIFICATIONS & EXPERIENCE
Certificate, Diploma, or Bachelor’s Degree in Sales, Marketing, Business Administration, or a related
field.
Minimum 2 years’ experience in General Trade Sales, preferably in FMCG, plastics, packaging, or
manufacturing.
Proven track record of achieving sales and territory growth targets.
Good understanding of distribution, route-to-market, and customer account management.
Proficiency in MS Office and sales reporting systems.
A valid riding/driving licence and experience in field sales would be an added advantage.
KEY SKILLS & COMPETENCIES
• Strong sales and negotiation skills.
• Excellent communication and interpersonal skills.
• Good customer relationship management skills.
• Ability to identify and develop new business opportunities.
• Target-driven and results-oriented mindset.
• Good planning, organisation, and time-management skills.
• Ability to work independently and as part of a team.
• Basic data analysis and sales reporting skills.
• Ability to work effectively under pressure.

WHAT WE ARE LOOKING FOR
We are looking for a self-motivated, energetic, and commercially minded sales professional who can
confidently engage customers, develop new accounts, grow existing business, and consistently deliver
results within an assigned territory.
HOW TO APPLY
Interested and qualified candidates should submit their updated CV and application letter clearly
indicating “Sales Executive – Mid-Tail Trade” as the subject of the application to the Human Resource
Manager, hr@crystalpack.co.ug not later than 12th September 2026.
Only shortlisted candidates will be contacted.