• 1. Achieve monthly, quarterly, and annual sales targets for farm equipment. • 2. Conduct product demonstrations and field trials, showcasing the features, specifications, and benefits of tractors and implements. • 3. Carry out regular field visits to farmers, cooperatives, and agribusiness clients to build strong networks and customer loyalty. • 4. Develop and implement marketing campaigns, exhibitions, and promotional activities to increase brand visibility and product adoption. • 5. Collect market intelligence on competitor products, pricing, customer preferences, and farming trends to shape sales and marketing strategies. • 6. Provide detailed reports on sales performance, forecasts, and market trends to management. • 7. Ensure excellent post-sales customer service, including training on equipment use, addressing concerns, and coordinating aftersales service support. • 8. Collaborate with the technical and service teams to ensure customer satisfaction and long-term relationships.

• a. Degree in Sales, Marketing, Agribusiness, Agricultural Engineering, Business, or related field. • b. 2–4 years of proven sales/marketing experience in agricultural equipment, automobile, or related industry. • c. Strong communication, negotiation, and interpersonal skills. • d. Ability to engage with farmers and agricultural stakeholders at different levels. • e. Good understanding of farm equipment operations and farming practices (an added advantage). • f. Excellent time management, planning, and reporting skills.