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Marketing Lead

Kampala, Uganda * Full-time
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Airtel Africa

Marketing and Sales Total Positions: Location: Kampala, Uganda Full-time Salary: Attractive Posted 1 year ago
KEY DUTIES AND RESPONSIBILITIES
• Implementation of pricing principles when pricing home broadband devices and tariff plans. • Device pricing and commission schemes proposed by HBB sales lead do not result in negative landing. • Timely and consistent bespoke customization for airtel i.e. case + box branding, device manager Web UI design, Firmware specification, Quick user guide and how to kinetics. • Tariff plans designed witha objective of ARPU (Average Revenue Per User) growth or Base Growth OR both. • New device pricing and new tariff plans approved are implemented and communicated to customers with 2 weeks of approval. • There’s a clear product implementation plan as part of GTM i.e. product catalogue update and parity across all recharge channels e.g. USSD, App, Web. • Communication brief of product USP to form part of sales pitch. • Post launch analysis is maintained and circulated on a weekly basis for the first month and bi-monthly thereafter for all initiatives launched in each market. • Weekly tracker is maintained for plan-wise subscription trends on unique users, subscription count and utilization %age. • Weekly device activation trends and acquisition freebie utilization. • Monthly tracker on plan wise activation by channel and exception reporting for channel outages/ bugs. • Exception reporting where HBB customers subscribe to plans outside approved plans. • Revenue reporting reconciliation against subscription data. • Customer Life cycle management. • Ensure there’s a proper project management tracker for all new developments in Home broadband services. • Management and Implementation of New services.
QUALIFICATIONS / SKILLS
• Bachelor’s degree in marketing, Business Administration, Economics, Accounting or equivalent. • MBA and professional certifications will be an added advantage. • At least 10 years’ working experience with 5 years or more in a marketing role in FMCG OR TELCO industry. • Experience in finance and IT will be an added advantage. • Strong people skills- Ability to motivate, build collaborative relationships. • Strong analytical skills with demonstrable proficiency in excel • Strong problem-solving skills with demonstrable Entrepreneurial ability • Experience in working within culturally and gender diverse teams. • Willingness to frequently travel across 14 of the Airtel Africa markets. • Excellent understanding of corporate governance standards. • Ability to present well researched proposals confidently to senior business executives. • Experience in building business cases on products and governance processes.
Deadline: Expired
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