• Identify target audiences, objectives, and desired outcomes for marketing campaigns. • Research and develop marketing strategies, evaluate their success, and adjust accordingly. • Develop engaging content for marketing campaigns across digital and offline channels. • Stay up-to-date on current marketing trends and leverage them effectively. • Effectively maximize marketing budget ROI. • Define and strengthen PayWay’s brand identity in the marketplace. • Develop incentive programs and communication strategies to retain and motivate PayWay’s retailer network, while actively promoting adoption and engagement with the PayWay Mobile Wallet. • Collaborate with the Customer Care team to improve customer satisfaction and retention. • Build strategic partnerships with service providers to enhance market reach. • Monitor industry trends and competitors to provide strategic insights.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. • 2 – 3 years of relevant experience in digital marketing, brand management, or customer engagement. • Strong analytical, communication, time-management, and creativity skills. • Proven ability to focus on customer needs and take initiative. • Experience managing social media platforms and digital advertising campaigns.