• Design and implement an attractive loyalty program for Uganda Airlines • Develop a loyalty program’s product strategy that is economically viable to Uganda Airlines and attractive to customers through on-going refinement of customer benefits. • Continuously review loyalty program activities including member behaviour, member engagement, program structure, financial performance, benefits, and processes • Effectively plan and manage active membership and member acquisition initiatives that align with set airline’s objectives through member research and testing plans to increase member knowledge and marketing effectiveness. • Formulate and manage marketing plans for recruitment, new member conversion, reactivation and reduce churn rate to achieve active membership targets. • Defining a member-based strategy and tactics to manage member lifecycles in order to drive loyalty as well as align with the business objectives of Uganda Airlines. • Lead Uganda Airlines loyalty strategy across all customer segments and customer touchpoints. • Responsible in managing member lifetime value, member penetration, member spend, member communication and retention. • Responsible to drive incremental revenue by increasing ancillary revenue and overall bookings. • Leading and managing all loyalty marketing projects/activities across the department and business as required • Responsible in defining member communication strategy, all loyalty program fulfilment processes and member services/support. • Develop and implement loyalty partnerships for Uganda Airlines across varied businesses such as Financial Services, Retail, Telco, Hotels etc. to drive member acquisition, partner revenue, member engagement, profitability, and retention. • Define partnership goals that generate incremental revenue for Uganda Airlines and value for program members. • Partnership benchmarking in key markets by regularly monitoring the competitors’ offering/latest trends and analyse customer data to identify key issues, trends, and opportunities. • Responsible for the day-to-day operations and the relationships with partners and stakeholders. • Manage program budget and cost. • Manage regional offices/outstations to ensure seamless loyalty experience for the members through all customers’ touchpoints and throughout their travel journey. • Analyse, interpret and use complex data to support business decisions to the benefit of the program and customers. • Ensure online and offline distribution channels are effectively and efficiently supporting the program’s products and services. • Work with cross-functional stakeholders such as Marketing, E-commerce, Sales, Ground Operations and Contact Centre to develop and implement initiatives and campaigns that are data-driven and segment-focused to increase and drive members’ behaviour and engagement in the loyalty program. • Responsible to participate in the department/team’s objective, plans, procedures, and practices, and suggest appropriate changes if needed. • Provide loyalty product expertise and leadership to various teams across the network.

• Bachelor’s Degree, computer science, Administration, Finance, Marketing, or a related field • At least 3 years at senior level in a reputable airline handling loyalty and partnerships. • Experience in Travel/Airlines industry – preferably in commercial sales management. • Strong background in dealing with hospitality/travel industry sales or managing corporate accounts with international clients. • Proven record of hitting sales targets with exceptional win rates. • Experience in the development of RFP responses, sales pitches and bid management. • Experience in managing marketing and promotional campaigns with good bid presentation skills. • Prior knowledge of the European, African, Asian aviation markets • Knowledge of Tourism markets and the key players would be an advantage. • Excellent spoken and written English plus a good trainer. • Knowledge of other international languages will be an added advantage. • Management skills – Ability to delegate work, set clear direction and manage workflow. Strong mentoring and coaching skills. Ability to train and develop subordinate’s skills. Ability to foster teamwork among team members