• Strategic Sales Leadership: • Develop and execute a comprehensive sales strategy to establish and grow the Deutz-Fahr brand in Uganda. • Set clear sales targets and KPIs, ensuring alignment with overall business objectives. • Monitor and analyze market trends, competitor activities, and customer feedback to adjust strategies accordingly. • Team Development and Management: • Recruit, train, and mentor a high-performing sales team. • Foster a culture of collaboration, accountability, and continuous improvement within the sales department. • Conduct regular performance reviews and provide constructive feedback to team members. • Dealer Network Expansion: • Identify and establish partnerships with key dealers and distributors across Uganda. • Provide ongoing support and training to dealers to ensure effective product representation and customer service. • Develop and implement dealer incentive programs to drive sales growth. • Customer Relationship Management: • Build and maintain strong relationships with key customers, including large-scale farmers, cooperatives, and government agencies. • Address customer inquiries and concerns promptly, ensuring high levels of satisfaction and loyalty. • Organize product demonstrations and promotional events to showcase Deutz-Fahr tractors. • Sales Operations and Reporting: • Oversee the preparation of sales forecasts, budgets, and reports for senior management. • Utilize CRM tools to track sales activities, pipeline status, and performance metrics. • Ensure efficient inventory management and timely delivery of products to customers.

• Bachelor’s degree in Agricultural Engineering, Business Administration, Marketing, or a related field. • Minimum of 8 years of experience in sales leadership within the agricultural machinery or related industry. • Proven track record of successfully launching and growing a product line in a new market. • Strong understanding of the Ugandan agricultural landscape and customer needs. • Excellent communication, negotiation, and interpersonal skills. • Ability to work independently and make strategic decisions. • Fluency in English; proficiency in local languages is an advantage. • Preferred Experience: • Experience with international brands such as Massey Ferguson or TAFE. • Familiarity with the Deutz-Fahr product range and its competitive positioning. • Background in dealer network development and management. • Experience in organizing and executing agricultural trade shows and promotional events.