• Sales Strategy & Execution • Develop and implement national sales strategies aligned with SunCulture’s short- and long-term goals. • Drive sales growth through rigorous performance analysis and periodic reporting on volumes, forecasts, and expansion opportunities. • Define and manage key sales KPIs, forecasts, budgets, and operational plans. • Assess and optimize routes to market while introducing innovative sales approaches to maximize efficiency and performance. • Identify market trends and emerging opportunities to maintain a competitive edge. • Design and execute retention initiatives and performance management programs for sales teams. • Expand SunCulture’s distribution network by recruiting and supporting agro-dealers and retail partners. • Lead the recruitment, training, and performance management of Field Sales Agents (FSAs). • Implement customer acquisition strategies to drive traffic across service centers and improve conversion rates. • Develop targeted segmentation strategies to tailor approaches for different market segments. • Design effective sales incentive and commission schemes to motivate and reward high performers. • Team Leadership & Development • Lead, mentor, and inspire a national sales team — including Regional Sales Managers, Team Leads, Service Center Associates, and FSAs. • Foster a culture of accountability, continuous learning, and ownership within the sales organization. • Monitor and support career growth through structured coaching, mentoring, and performance reviews. • Identify and address performance challenges using data-driven insights. • Encourage best practices, recognition, and responsible financial management across the team. • Collaboration & Cross-Functional Alignment • Partner with the Training Manager to identify and close skills gaps within the sales team. • Work closely with HR to attract, retain, and incentivize top sales talent. • Collaborate with Marketing to align campaigns and lead generation initiatives with sales objectives. • Coordinate with Product and Operations teams to support product launches and ensure go-to-market readiness. • Provide accurate and timely reporting on sales performance, forecasts, and market opportunities to senior leadership.

• About You • 8+ years of professional experience, with 5+ years in senior sales management (preferably in the off-grid or renewable energy sector). • Proven track record of managing large, high-performing sales teams at the country or regional level. • Experience building a sales organization from the ground up, ideally within a fast-paced startup environment. • Strong leadership and coaching skills — passionate about developing people and fostering ownership and accountability. • Data-driven, analytical, and results-oriented. • Able to thrive in a dynamic, evolving environment, managing ambiguity with confidence. • Self-starter with strong problem-solving, decision-making, and communication skills.