• Developing, executing and protecting customer brand love. • Prioritizing and focusing on high revenue, high awareness activities to ensure optimal trial and subsequent usage of the airtel brand. • Ensure optimum brand awareness through achieving target share of Voice. • Drive credible and positive take-out from all brand related communication. • Relate all brand communication to the airtel brand identity and philosophy i.e. comply with airtel corporate identity. • Create and drive new unique communication channels • Benchmark airtel brand communication initiatives positively against competition • Developing relevant, clear & easy to understand communication that drives consumers to make Airtel their first choice. • Manage the creative direction of local communication initiatives to be in line with the brand guidelines. • Investigate, recommend and execute point of sale initiatives to drive understanding of brand offers and subsequent products uptake. • Ensure conformity of all point of sale initiatives and material to brand guidelines and corporate identity standards. • Ensure relevance of all communication initiatives in the market and at the point of sale. • Ensure complete understanding of the airtel brand culture and philosophy in all customer constituencies. • Social media and digital marketing campaigns. • Focus on driving take rates and managing cost. • Budgeting/Service level agreement management and efficiency. • Team management.

• MBA in Business Administration, Marketing, Mass Communication or related discipline. • Post Graduate Diploma in Mass Communication or MBA in Marketing. • Professional Qualifications in advertising, Marketing & Communication will be an added advantage. • 8-10 years of work experience in similar industry / organization; some work experience in advertising agency will be an added advantage. • A minimum of 3 years in Management role. • Skills critical to the role: • Strong Creative Judgment and Critical Thinking Ability. • Influential & Interpersonal Skills and Social Perspectives. • Entrepreneurial ability. • Strong communication – oral and writing skills. • Strong stakeholder Management skills. • Project Management Skills & Time Management. • Highly Result Oriented. • Customer centric approach. • Business Awareness.