• Coordinate high-impact, revenue-driven events and activations designed to captivate audiences and attract sponsors, advertisers, and partners. • Execute strategic event plans with clear objectives, target audience insights, help set budget estimates, and logistical considerations to ensure smooth execution and impactful outcomes. • Coordinate the development and implementation of a yearly calendar for events, partnerships, activations, and promotions that aligns with NMG’s events and brand strategy and goals. • Coordinate the planning and execution of events that drive revenue, enhance brand equity, and engage audiences, ensuring that each initiative aligns with business priorities and offers high-value sponsorship opportunities. • Ensure all events, from large-scale concerts to intimate corporate gatherings, are strategically aligned with business goals, appealing to valuable sponsors and creating a positive experience for attendees. • Maximize event reach by integrating digital elements, including social media, website content, and digital broadcast, to provide cohesive messaging and meet the organization’s digital objectives. • Collaborate closely with internal teams to ensure a cohesive, cross-platform event experience that amplifies visibility and audience engagement across NMG’s various media channels. • Regularly analyze engagement metrics, market trends, and audience insights to refine event and activation strategies, ensuring they resonate with both stakeholders and target audiences • Maintain a comprehensive database of clients, sponsors, and audience feedback, leveraging these insights to optimize strategies and address client and audience needs proactively. • Work with Brand Managers, Commercial Managers, Production Managers, and other departments to develop profitable products and activations that attract advertisers, drive revenue, and differentiate NMG in the market. • Liaise with suppliers, partners, and venues to ensure all elements of events are seamlessly organized, meeting high standards for both in-person and digital components. • Conduct regular reviews of event and activation performance, ensure client satisfaction, and adjust strategies based on insights to drive measurable impact on brand equity and revenue growth. • Lead the Activations team by setting clear goals, delegating tasks, and ensuring accountability to deliver high-quality results. Promote a collaborative environment that encourages creativity and innovation while meeting deadlines and maintaining high standards.

• Academic: Bachelor’s degree in marketing, Communication or Business-related field from an accredited University. • Experience: Minimum of 5 years in event planning, executing, and evaluating revenue-driven promotions. • Competencies: • Proven project management skills, with experience in multi-tasking and prioritizing under deadlines. • Strong negotiation, vendor management, and financial tracking abilities. • Excellent interpersonal and communication skills, with a focus on client service and relationship building. • Ability to adapt to changing demands, problem-solve creatively, and maintain composure under pressure. • Familiarity with digital marketing and social media for event promotion is advantageous. • Knowledge of the media industry and experience in cross-platform event promotions is a plus

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