• Strategy & Planning • Own and embed UBL’s digital and eCommerce strategy—driving category growth and market share through data-driven insights and digital activations. • Identify emerging trends and opportunities across digital, retail, and consumer behavior, and translate them into actionable strategies. • Shape eCommerce inputs into trade, portfolio, and route-to-market strategies. • Channel Development & Execution • Build and execute insight-driven, scalable programs that drive traffic, basket size, and conversion across key eCommerce platforms. • Develop compelling retail propositions and omnichannel campaigns in collaboration with brand, customer marketing, and sales teams. • Lead the eCommerce commercial calendar and align portfolio initiatives with customer and channel priorities. • Performance & Capability Building • Track and analyze eCommerce performance—using KPIs and M&E frameworks to drive timely interventions and course corrections. • Champion digital content excellence (product catalogs, imagery, SEO) and coordinate with partners on assortment strategy and brand presence. • Provide strategic guidance to sales teams and external partners to strengthen execution and joint business planning. • Stakeholder Engagement • Work cross-functionally with commercial directors, marketing, finance, supply, legal, procurement, agency, and distributor partners to deliver end-to-end impact. • Build strong internal and external relationships to unlock growth opportunities and solve barriers at pace. • Key Outputs and Results • Omnichannel strategies, toolkits, and execution plans rolled out across priority accounts and platforms. • Enhanced digital shelf presence and improved product content quality across e-retailers. • Growth in category share, conversion rates, and customer engagement within the eCommerce ecosystem. • Increased visibility of Diageo brands through integrated paid, owned, and earned media activations. • Ongoing development of insights related to eCommerce consumers, shopper behavior, and competitive dynamics.

• Bachelor’s degree. • 3–5 years of experience in eCommerce or omnichannel roles within the FMCG/CPG industry. • Consistent track record in both commercial and marketing functions, ideally across digital or retail environments. • Strong analytical skills and familiarity with eCommerce data tools and performance metrics. • High proficiency in Microsoft Office Suite—especially Excel and PowerPoint. • Preferred: • Prior experience working with eCommerce retailers, marketplaces, or digital platforms in Uganda. • Demonstrated strength in building consumer-centric programs and leading cross-functional initiatives. • Experience collaborating with agencies and understanding shopper behavior in digital ecosystems. • Strong creative judgment coupled with commercial acumen.