• Management of MSUG’s Digital Platforms • Plan, create, execute, and manage digital marketing campaigns for Marie Stopes and its brands across platforms such as Facebook, Instagram, Google, LinkedIn, YouTube, WhatsApp, X (Twitter), TikTok, and others. • Develop, manage, and continuously enhance the overall online presence of Marie Stopes and its brands. • Monitor and respond promptly to online inquiries, comments, and messages across all platforms to maintain high engagement levels, build client trust, and support a positive brand experience. • Own and optimize the digital customer growth funnel and pipeline, including refining customer segments, implementing outreach strategies, and improving conversion rates across all digital activities. • Collaborate with internal teams to develop fresh ideas and strategies for online marketing and advise on creating original, engaging content that drives awareness, engagement, and growth. • Identify relevant bloggers and influencers to establish a continuum of social media presence for Marie Stopes Hospital, Centres, and Socially Marketed Products. • Monitor competitor brands and trends, recommending creative and innovative approaches to strengthen online visibility and client acquisition for Marie Stopes Hospitals, Centres, and socially marketed brands. • Manage digital platforms to share relevant news, service updates, and operational highlights that catalyze audience interactions and boost organizational visibility, ensuring consistent brand messaging. • Track, measure, and report the performance of all digital marketing campaigns, evaluating results against set KPIs and ROI targets, and recommending optimization strategies. • Promotion and Management of Assigned Elements of Corporate and Other Social Events • Collaborate with the team to develop internal and external communication campaigns, including social media toolkits and engagement calendars, ensuring brand consistency and optimizing posting schedules based on audience engagement. • Take full responsibility for the care, maintenance, and safe custody of company-assigned assets, including phones, computers, cameras, lenses, tripods, and other equipment, ensuring they are used appropriately and kept in good working condition. • Ensure full and effective utilization of all digital marketing software and tools to maximize their capabilities for campaign delivery, reporting, and overall marketing effectiveness.

• Demonstrated track record of using digital media to acquire, engage, and harvest demand throughout the marketing funnel. • Ability to work effectively in a fast-changing industry, collaborate with cross-functional teams through influence, and demonstrate problem-solving abilities. • Effective analytical and troubleshooting skills with the ability to use data to drive actionable insights. • Excellent knowledge of Microsoft Office, WordPress, marketing technology, social media platforms, and online applications such as ad platforms, CRM tools, and Google My Business. • Qualifications and Experience: • Bachelor’s degree in Marketing, Information Technology, Business Administration, or a related field. • At least 3 years’ experience in a similar role. • Proven working experience in digital marketing or healthcare marketing. • Solid understanding of SEO/SEM, managing marketing databases, and setting up email campaigns. • Experience in setting up and optimizing ads on Google, Facebook, Instagram, X, LinkedIn, and TikTok. • Knowledge of media editing software, graphics design, video, and photo editing is an added advantage. • Ability to lead integrated digital marketing campaigns from concept to execution. • Strong analytical skills, data-driven thinking, and experience in web design and management. • Up-to-date with the latest trends and best practices in online marketing and measurement. • Key Performance Indicators (KPIs): • Achieve a 10% quarterly improvement in overall digital engagement metrics by implementing a mix of digital marketing techniques (SEO, PPC, social media marketing, email marketing, etc.) to drive awareness, engagement, and conversions for MSUG services and products. • Develop, launch, and manage end-to-end digital marketing campaigns for MSUG services and products (e.g., Flame, Lifeguard, Back Up, and WellPlan) across various digital platforms. • Analyze digital marketing campaign data on a weekly and monthly basis to extract actionable insights that drive future strategies and business decisions. • Achieve a 15% quarterly increase in engagement (likes, shares, comments, etc.) across all MSUG’s social media platforms. • Increase the digital conversion rate across all platforms (e.g., social media, website, email). • Full utilization of all digital tools and software to maximize marketing effectiveness, enhance reporting accuracy, and optimize campaign delivery. • MSUG Behaviours / Core Values / Statement: • Attitude/Motivation: • The candidate must be pro-choice. • Motivated personally and professionally to develop. • Willingness to travel as may be required and at short notice.

Click here to apply or send your application to jobs@mariestopes.or.ug Submit your cover letter, CV and Academic Documents as a single PDF file. Include the job title “Digital Officer” in the subject line of your email.