• Oversee a social media strategy and review all content for errors to ensure compliance with the company’s policy and international standards. • Manage and maintain the company website. • Write and optimize content for the website and social networking accounts such as LinkedIn, Facebook, and Twitter. • Track and analyses website traffic flow and provide regular internal reports. • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving the conversion rate. • Continually work on the Search Engine Optimization of the website. • Fix any errors or bugs in online content. • Edit and post videos, podcasts, and audio content on social media platforms/channel. • Schedule E-mail Marketing as needed. • Create online banner adverts and oversee pay-per-click ad management. • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing. • Develop and execute digital marketing and social media strategies to enhance brand awareness, engagement, and reach our target audience. • Create compelling content for various digital platforms, including social media posts, blog articles, website copies, and email newsletters, while maintaining brand consistency and tone. • Manage and monitor social media accounts, including content scheduling, responding to comments/messages, and tracking performance metrics. • Conduct keyword research, optimize website content, and implement on-page and off-page SEO strategies to improve organic search rankings and increase website visibility. • Conduct market research, competitor analysis, and keyword research to identify content opportunities and optimize SEO strategies. • Plan and execute email marketing campaigns, including segmentation, content creation, and monitoring of key email metrics to improve customer engagement and retention. • Collaborate with cross-functional teams, such as design and sales, to develop visually appealing and engaging digital assets for marketing campaigns. • Monitor and analyze website analytics, social media insights, and campaign data to measure performance, identify trends, and provide actionable recommendations for improvement. • Stay updated with emerging trends, technologies, and best practices in digital marketing and social media. Explore new platforms and tools to enhance our digital presence. • Prepare regular reports to communicate social media and digital marketing performance, including key metrics, campaign results, and insights, to stakeholders.

• Diploma or Bachelor’s Degree in Marketing, Business Administration, ICT or a related field. • Understanding of marketing principle and brand management. • At least 1-3 Years working experience as a digital marketing executive. • Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. • Excellent organizational, interpersonal and strong writing skills with ability to produce compelling content. • Excellent understanding of digital marketing concepts. • Experienced with B2B and B2C social media and content generation. • Strong creative and analytical skills. • Proof reading and editorial skills with a good eye for detail. • Strong analytical and ICT skills. • Ability to work on multiple projects at the same time. • Ability to work as part of a team and individually. • Excellent time management and prioritization skills. • Knowledge of marketing principle and brand management. • Knowledge of effective social media techniques. • Knowledge of web design and development Proven experience of working with government & donor agencies and research institutes.

Candidates who meet the criteria outlined above should submit their applications, resume and academic documents in pdf format with “HCBSU-DME-DIGITAL MARKETING EXECUTIVE” as the Email subject via recruitment@hcbsltd.com Deadline: 14th February 2025 by 05:00 pm NB: Only shortlisted applicants will be contacted. Female Candidates are encouraged to apply.