• Plan, set up, monitor, and optimize digital advertising campaigns across social media platforms, Google Ads, and other paid media channels. • Lead media buying and audience targeting strategies across digital platforms, ensuring cost – effective delivery of marketing objectives. • Track and evaluate campaign performance using metrics such as ROAS, CTR, CPL, and CPA, and compile clear reports with actionable insights. • Collaborate with the Digital Marketing Manager to develop and update the quarterly digital strategy. • Liaise with any engaged external digital agencies to ensure accurate implementation of paid media and performance strategies. • Monitor competitive digital activities and make recommendations for improvement. • Stay up to date with platform changes, ad policy updates, and industry trends to continuously improve targeting and spend efficiency. • Provide input on content direction and digital creatives, guided by performance insights and audience behavior. • Support the wider marketing team in driving brand awareness, lead generation, and conversion initiatives.

• Bachelor’s degree in Marketing, Digital Marketing, or a related field. • Minimum 3 years of experience in digital marketing or performance marketing roles. • Proven success in running and optimizing paid campaigns (Meta Ads, Google Ads, etc.) • Strong analytical mindset – confident with reporting tools, A/B testing, and performance evaluation. • Experience using marketing automation platforms, ad dashboards, and tracking systems. • Up-to-date with the latest tools, trends, and best practices in digital marketing, media buying, and analytics. • Excellent communication and collaboration skills to support cross-functional initiatives. • Comfortable working in a fast-paced, performance-driven environment.

Applications to be sent to recruitment@vaal.co.ug Deadline: 23rd August 2025